"Itras By" is evocative and surreal while still providing a framework to keep the group on the same page regarding the setting. An innovative idea in the game codifies the "make it your own" concept of setting design by assigning the group an exercise (one of four) to remove several paragraphs in the setting chapter from existence, as desired. Other exercises encouraging customizing the game via the addition of new pages and notes to the "official" setting material (and therefore canonizing it). An aside - these exercises make explicit "rules" that should be implicit in all games, and the group may strike or add rules or setting equally.
Game advice is provided for players new to the ideas of the early surrealism movement in art. Clear explanations and examples of how to make play surreal without making it meaningless and absurdist is provided.
The artwork and layout of the book is gorgeous and clean. Images bring the setting to life and also give examples of the dreamlike elements that appear in the game's setting. The layout and page elements have a feel of the 1920's art-books in which surrealism found its first home. Clear fonts without being drab and boring. Some pages might eat toner when printing, but the number of pages like this with game material is small.
The setting is creepy, majestic, and presents scenario ideas on each page. The rules are simple and clear, and focus on narrative control. Fans of "Over the Edge" will be impressed by this game, in both rules and setting. I highly recommend it.
[5 of 5 Stars!]